Repetition Coffee
For this project, I selected Repetition Coffee as the brand to reimagine. The scope included a full visual refresh: redesigning the logo, creating four new packaging labels, developing three social media ads, updating a merchandise item, and redesigning the website’s landing page for a more cohesive brand experience.
Repetition Coffee
I chose Repetition Coffee to rebrand for this project. This project involved redesigning the logo and visual elements, creating 4 new packaging labels, designing 3 social media ads, updating a piece of merchandise, and revamping the website landing page.
Sketches: Exploring and refining 30+ ideas to shape the new identity.
Initial Concepts
From early sketches, I selected two initial illustrations to move forward with. These concepts laid the foundation for a cohesive brand identity, which was later extended to packaging designs.
Exploring a range of styles and color palettes for cold brew packaging.
Final Logo
This final logo for Repetition Coffee blends bold typography with a clean coffee bean graphic, capturing the brand’s vibe — strong, reliable, and easygoing.
Please go check out my case study for this project. where I share more of my thought process and deliverables
